A playlist for you
Music has always been a big part of peoples lives
I always look forward to my morning runs, and today was no different. Excited about the "Made For You" playlists on Spotify, I quickly found my "Running Mix" and set off. The high-energy songs perfectly matched my pace, motivating me to run faster and longer.
The "Made For You" playlists on Spotify offer personalized music curation, introducing new tracks while blending them with familiar favorites. They adapt to your tastes, making every run or activity feel tailored just for you. The right music can enhance any experience, and Spotify's playlists ensure you always have the perfect soundtrack.
Problem Statements
1.) People are always putting together a playlist for a specific occasion but don’t have an easy way of doing so or the time. People would like to have a playlist for a dinner party, pregame, or even just a morning commute that is easily accessible and specific to their music likes and interests.
2.) The social media side of different applications are usually very easy for users to get to. With the Spotify app it is very difficult to get to the social media side. It is easily accessible to view on the web, but difficult to have on the app.
Research
During the research phase, I conducted user interviews, surveys, and usability tests to gather insights and identify key pain points, ensuring a user-centered design approach.
Apple Music
Offers expertly curated playlists across various genres and moods, regularly updated by Apple Music editors and industry experts. The social features are limited, making it difficult to share music and playlists with friends or see what they are listening to.
Pandora
Features unique, artist-curated playlists and high-quality music videos that provide a rich, immersive listening experience. The social features are not as robust, with limited options for discovering what friends are listening to or sharing playlists.
Tidal
Provides highly personalized radio stations and playlists based on user preferences and listening habits. Social features are minimal, making it challenging to connect with friends or share music and playlists easily.
Personas
User Journey
Visualization
With the new user flow and branding in place, we set out to develop our Spotify prototype. We began with wireframes to validate the flow and then moved into full design production. With the revised flow, we were able to create an extremely robust prototype that not only looked and felt amazing but also incorporated a new social media feature and made the "Made For You" playlist more prominent. We successfully delivered a product that enhances user experience and brings a highly needed feature to Spotify.
